Bobby Van’s Steakhouse: Custom Knives

Straight from our CEO’s camera phone, here’s a great example of a promotional product that creates an association between a positive experience (eating a delicious steak) and a company (Bobby Van’s steakhouse).

Picture it: you’re enjoying your food, and at the same time these classy customized steak knives are reminding you about the brand that’s responsible for your awesome experience. This is a nice back-to-basics campaign that targets a captive audience while that audience is already feeling good and in a positive state of mind. You simply can’t beat that kind of promotional opportunity!

bobby-vans-steakhouse-custom knife

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