Broken Vase Phone Photo Promo

Here’s a cool interactive promotion. It starts with a broken vase sculpture that, from the right angle, becomes an intact vase. Viewers are encouraged to photograph the vase from the intact angle and send the photo to Henkel, the company that produces the super glue that the vase is advertising. The recipients then receive a direct mail promo piece that includes a product sample as well as a miniature version of the broken vase. As a bonus, they also get entered into a sweepstakes to win one of ten trips to Greece, a land known for its broken vases. (via Direct Daily)

glued-vase-interactive prom

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