Clever Headhunter Direct Mail

Here’s a clever direct mail promotion done by an advertising industry headhunter firm in India, The Profiler. Potential candidates were sent a direct mail piece including business cards from 15 top advertising agencies with their name on them, showcasing how effective the firm is at placing candidates in top positions. In fact, the accompanying copy encouraged the recipient to choose their favorite employer. The piece generated an astounding sign up rate amongst recipients. Hopefully they remembered to send mugs to the professionals they placed. (via Direct Daily)

headhunter-business-card pr

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