Custom luggage in fresh, vibrant colors is a nice change of pace. Think about it: Most baggage claim areas are a sea of black suitcases. All the bags on the carousel look hopelessly the same. When you give your customers or employees promotional luggage in bright hues, your logo gets noticed and your company stands out.
Pantone, a provider of color systems and an authority on color trends, made a bold stride into the travel marketplace with its new line of luggage. Each suitcase is cleverly designed to resemble an actual Pantone swatch—only on wheels.
Pantone is using this colorful luggage to promote an extensive licensing program that enables manufacturers to create products in Pantone colors.
The luggage is an eye-catching, appealing and creative way to spread the word about Pantone’s new program. Travelers will no doubt pay attention when a wheeled Pantone swatch rolls into the terminal.