Community-building Promos

Shaun Dewberry donated to Creative Commons, and received the package of thank you gifts pictured below. Creative Commons is a nonprofit organization that offers flexible copyright licenses designed to foster community-based sharing of information. According to Shaun, “Free goodies definitely breed content!” What I liked best about this set of promos is how they selected items (t-shirt, sticker and button) that people use to broadcast their identity, and used them to build a sense of community. For example, the t-shirt says “Creative Commoner” rather than just Creative Commons.

creative commons

1 comment. Leave a Reply