Deadly Direct Mail

When it comes to direct mail, there’s nothing cuter than tiny little coffins. Wait! I mean, there’s nothing deathier than tiny little coffins. Anyhow, this striking direct mail promotion was done by a pest control company. Inside the coffins was the tagline: “We don’t give them a decent burial. You may.” For starters, this is a great piece of direct mail because it gets people’s attention. Moreover, the surprise it uses to get attention is actually related to their product. Lastly, hey, free little coffin!

coffin-direct mail

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