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Direct Impact: Anorexia Mailer


This impactful direct mail promotion makes a powerful statement about the dangers of anorexia and other eating disorders using a customized belt that featured notches for slim, slimmer and dead. The mailing was targeted towards fashion designers and models and included a booklet full of facts about the dangers of anorexia and an invitation to participate in an online forum. (via Direct Daily) anorexia-belt mailer

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