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Direct Mail: Water and Bullets


Here’s a direct mail piece that aims to raise awareness about water conservation. Of course, 41pounds.org estimates that reducing your personal junk mail for 5 years will save 700 gallons of water. Arg.

add-water-direct mail

This security service sent out bullet casings with a message inside saying, make sure you don’t see the other part of this bullet. Presumably sales reps followed up with a call explaining that it would be a shame if something happened to you while you weren’t adequately protected. I could see this promotion having a pretty great response rate.

security-service-bullet pro


1 comment. Leave a Reply

  1. STephanie WEst

    Where can I find the add water direct mail product?