Here’s a direct mail piece that aims to raise awareness about water conservation. Of course, 41pounds.org estimates that reducing your personal junk mail for 5 years will save 700 gallons of water. Arg.
This security service sent out bullet casings with a message inside saying, make sure you don’t see the other part of this bullet. Presumably sales reps followed up with a call explaining that it would be a shame if something happened to you while you weren’t adequately protected. I could see this promotion having a pretty great response rate.