…so much, in fact, that some are even willing to pay for it. Valley Schwag will send you a package full of free stuff every month for $14.95. According to them, “Web companies are the rock bands of our age, with schwag to match. Only it costs you $25 to get a t-shirt at a concert. So put the Belle and Sebastian t-shirt back in the drawer, and pull on your Odeo limited edition tweety bird.” It just goes to show that in this world, nothing is free. Not even free stuff.