Promotional products: They’re not just for people. They can also be for pets. From bright and colorful playthings to functional items for feeding, the options are plentiful when it comes to promos for pets.
If you haven’t considered pet swag, you should. Sixty-two percent of U.S. households have a pet, which equates to 82.5 million homes, according to the American Pet Products Association (APPA). From 1970 to 2010, the number of dogs and cats in homes increased from 67 million to an estimated 164 million, according to The Humane Society of the United States.
These animals aren’t relegated to the backyard or given a casual pat on the way out the door – they’re full-fledged family members that are treated as such.
Ninety percent of American pet owners consider their animals to be part of the family, according to the APPA. They buy them birthday gifts and holiday treats, and they love to surprise them with new things. (We can vouch for this personally – we’re pet lovers, too. Click here to meet the pets of ePromos.)
Pick Promotional Products To Make Pets, People Happy
Imagine a pet owner’s delight when you give out a useful, appealing promotional product – specifically for their pet. Make their pet happy, and you make them happy. Promo products for pets are a great way to build a bond with any pet-loving audience.
If you work in a pet-related business – think pet stores, kennels, groomers and veterinary offices, or if you’re a pet sitter or dog walker – promotional products are an ideal way to serve your target audience. You can use promo items to spread brand awareness, thank current customers and appeal to new ones.
Pet owners are a niche market. They tend to love anything they can use for their pet or give to their pet outright. So, what can you put your logo on that people (and their pets) will adore? There are five essential promotional products:
Break out the kibble – promotional pet bowls are a happy sight for dogs and cats, and they’re also excellent marketing tools for your business. Pet owners get up close and personal with your logo at least twice a day when they’re dishing out food or refilling water. Plus, pet dishes are always visible. This means your company stays top of mind.
The name says it all – dogs love promotional dog bones and cookies. Your 3-D logo can be part of the treat itself, or you can hand out custom bags of dog treats. You can even use promo dog treats as mug stuffers. This is a great combo gift that keeps your logo around on a promotional mug after the treats are consumed.
3. Pet brushes
There’s no better way to keep a dog’s coat (and your brand) looking great. Custom pet brushes help promote your business while providing dog owners with a useful tool to keep their dog’s skin and coat healthy. They’re excellent giveaways for groomers and veterinarians, although any pet-related business can hand them out.
Promotional dog toys are an instant way to ramp up the fun of your marketing. Add your logo to items such as rope toys, tennis balls and flying discs, and you have a creative way to get your name out there, while providing customers with a cool gift especially for their dog.
5. Pet accessories
People love freebies – especially if it’s something they would need to buy for their pet anyway. Pets need the basic accessories (leashes and collars, for example), but there are also stylish extras (think personalized bandanas) that make excellent giveaways for dog trainers, pet supply stores, animal shelters, and other pet-related businesses.
When you’re marketing to pet owners, there’s nothing like pet swag to put your brand in front of your target audience. People pay attention when they receive something specifically for their pet. Rather than randomly giving out promo items just to give them out, approach your promotional giveaways with the recipient in mind. When pet owners are on the receiving end, promos for pets are always spot on.