Here’s a good example of how color can be used to strengthen the impact of your promotions. This Watchmen schwag is pretty standard – promotional stadium cups, t-shirts, buttons – nothing too fancy. But what instantly ties the campaign to the Watchmen brand is the black and yellow color scheme they’ve adopted. By making this color scheme the focus of the items, they turned ordinary schwag into desirable souvenirs for Watchmen fans. If you can create a color scheme that people automatically link to your brand, it can be very helpful when creating memorable campaigns.