Growing a Client Base with Direct Mail

Here’s a great promo from a group of landscape architects. It’s basically a chia-card, or direct mail promo meets promotional plant. The unassuming card showing an architectural plan actually sprouts little “trees” if it is watered. One of the things I like most about this piece is that it turns something that is two-dimensional (and direct mail generally is) and turns it into something 3D, no glasses required. This ties in nicely with the fact that they are an architectural firm, too. If the company is known for environmentally-friendly landscape architecture, that makes the promo even better. I’m not sure, though since it seems to be in German and they are actually doing Landschaftsarchitektur. (via adverbox)

chia-direct mail

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