When it comes to raising awareness for serious causes, shock value is a widely-used technique. Not only does the shock-value approach show the seriousness of the cause, but it also gets people to pay attention. That’s definitely the case with these ketchup packets designed to raise awareness about the dangers of unexploded mines. As you open the ketchup packet it tears off the leg of a child and blood (ketchup) comes pouring out. It sure ain’t pretty, but neither is the reality of the situation.