I’ve been thinking a lot about license plate-vertising lately. Here in New York (official ePromos headquarters!), the state released a new license plate design on April 1st. Fast forward four months to present day, and people are still buzzing about it! The striking gold-colored plates have been a well-received change, and it’s still hard not to notice them when you’re driving around.
All of this focus on the new plates got me thinking about vanity plates and custom license plate frames as a promotional medium. Billboards and radio spots have helped companies advertise to motorists for years, but these avenues are usually too expensive for many small and even medium-sized businesses.
If you’re looking to promote your brand to a captive audience of drivers, promotional license plate frames are the way to go. These inexpensive items are the perfect place to put your company name, phone number, or a web site URL where it will be seen by countless people on the road. These plate frames are obviously an ideal choice for car dealerships, mechanics, and any other businesses that work in the automotive industry. Forget billboards and radio – for cost-effective car marketing, use license plate frames or personalized bumper stickers for your next promotion!