Marketing With Pantone’s Fall Fashion Colors

Pantone's Fall Fashion Colors 2013Is your marketing in a fall state of mind? “Say what?” you might be thinking.

Thoughts of fall may be far off, but not when it comes to your promotional campaigns. Pantone, the global authority on color, has declared the “it” colors for fall in its Fashion Color Report for Fall 2013.

Now (yes, now) is the time to think about ways you can weave these rich, luxurious hues into your marketing. Be on the lookout—these colors will start appearing in magazines, stores and more starting around mid-summer.

By incorporating these colors into your marketing, you’re showing that your brand is on trend and in touch with what’s modern and fresh.

And, hey, if you stocked up on promotional items in Emerald Green (Pantone’s 2013 Color of the Year), you’re in luck: The lively shade landed in the color palette for fall.

Keep your business on the cutting edge of fashionable apparel; enhance your marketing with Pantone’s fall fashion colors. Here’s how:

Update your wearables.

Look for promotional apparel in shades that coordinate with Pantone’s color palette. ePromos has the promo apparel to keep your brand stylish—from polos and t-shirts to button-down shirts and embroidered jackets.

promotional item

Mykonos Blue is one of Pantone’s hot shades, and even if you get promo items in the same color family, your brand looks hip and smart.

Hand out promotional products.

People love free stuff, and your brand will look attractive and trendy when you give out promo items in Pantone’s hot shades. Think along the whole promo spectrum—from tradeshow giveaways to corporate gifts.

Opt for a fashion-forward imprint.

Take a more subtle approach by incorporating these trendy shades into your imprint. To maintain brand consistency, just select colors that complement your corporate colors. Don’t do anything too extreme since your logo is critical to helping customers recognize your brand.

Refresh your storefront.

A great way to perk up a stale store is to change up the colors. Consider selecting the Pantone shades that best reflect your brand and adding touches of it around your business. For example, paint one of your walls or bring in different décor to create a fresh shopping experience for customers.

Promo know-how tip:

Always aim to use colors in your marketing that make sense for your brand. These colors should give customers the right impression every time they see it. Have questions about color? Our Brand Consultants can help.


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