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Pampers Cruisers: Guerrilla Diaper Swing


To promote their new “2x drier, 20% thinner, and super-stretchy” diapers, Pampers created a great guerrilla marketing campaign. The main selling point of Pampers Cruisers is the fact that they let babies play easily and effortlessly without being slowed down by a bulky diaper. To get this point across, Pampers chose the perfect medium: baby swings at playgrounds! Swings were transformed into diapers imprinted with the slogan “Cruisers: Play on!”

pampers-cruisers-swing diaper


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