Here’s a great example of a company picking just the right promotional tool: a leatherman tool for Google hardware operations. Now, for all I know, Google has robots in their data centers managing all their hardware and their hardware operations group never touches a wire or a screwdriver. Still, in a company renowned for tinkering and building software tools, and less renowned for their equally important – and absolutely massive – hardware infrastructure, this promotional multi-tool evokes the spirit of hardware operations beautifully. Also, while there are some high-quality tools from non-name brands, using a genuine Leatherman tool sends an important message about the importance of the hardware operations team to Google, as well as Google’s commitment to quality in general. (via Search Engine Land)
