Pick the Right Tool for Promotion

Here’s a great example of a company picking just the right promotional tool: a leatherman tool for Google hardware operations. Now, for all I know, Google has robots in their data centers managing all their hardware and their hardware operations group never touches a wire or a screwdriver. Still, in a company renowned for tinkering and building software tools, and less renowned for their equally important – and absolutely massive – hardware infrastructure, this promotional multi-tool evokes the spirit of hardware operations beautifully. Also, while there are some high-quality tools from non-name brands, using a genuine Leatherman tool sends an important message about the importance of the hardware operations team to Google, as well as Google’s commitment to quality in general. (via Search Engine Land)

google leatherman

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