Promo Products Spotlight: TD Bank

We have to do a promo products shout-out to the people at TD Bank. They’re doing an outstanding job marketing with promotional products – specifically promotional pens. Just check out their Facebook page—you’ll see everything from custom lollipops to dog bandannas promoting the TD Bank brand.

Their page proclaims a mission to “discover what it truly means to bank human again,” and their creative use of promo items shows that they mean it.

Here are a few promotional gems we spotted on their Facebook page:

promotional umbrella

TD Bank included the caption: “Don’t let a rainy day get between you and your TD Bank. Now that’s convenient.” Great service. Great promo umbrella.


custom lollipops

TD Bank sends a welcoming message: “You look like you need a customized lollipop. Come in, we’re open!”


promotional pen

We love how TD Bank gives its promo items a personality: “Ahh … heading home after a great day at work.”


promo products

TD Bank’s employee (who’s wearing some great promo apparel) sparks conversation: “An apple a day keeps the doctor away. How do you stay ‘fiscal-y’ fit?”


custom bandanna

TD Bank appeals to animal lovers with this promo: “Mr. Pugsley sure knows how to rock a bandanna!”


We also love that TD Bank is doing more than just handing out promo pens—they’re actually using them to engage their community. They asked Facebook fans: “What’s the farthest you’ve traveled with your promo pen?” The post got more than 3,000 likes, 800 comments and 100 shares. Fans commented that they traveled as far as China, Ireland and New Zealand with their TD Bank promotional pens.

People: This is how it should be done. Don’t just use promo products as handouts—tie them into your social media marketing. Take a cue from TD Bank and have some fun while you promote.

Promo know-how tip:

A great way to ramp up your social media marketing is by holding contests and rewarding participants with promo products. Talk to our Brand Consultants for some creative ideas.

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