Did you send your customers promotional holiday cards? They’re a wonderful gesture during the most wonderful time of the year.
And think about it: It’s actually fun getting mail during the holidays. You thumb past the catalogs and ads, and you immediately tear into the colorful envelopes that are no doubt holiday cards. They bring a certain magic to the season, and for businesses, they’re a super smart move when it comes to building relationships.
Sending holiday cards isn’t only a tradition—it’s a gesture that shows you care about your customers. They’ll appreciate that you took the time and effort to think about them, which only helps cement the relationship going into the New Year.
Reynaers, a European provider of architectural aluminum systems, nailed it with its business Christmas cards this year. The company creatively stayed true to its roots by sending aluminum cards laser-cut with a festive star design. Users can pull up on the star to show a Christmas tree. (Seriously, how cool is that?)
Talk about a standout business holiday card. How many aluminum cards do you have? We sure don’t have any, which makes this one a brilliant promotional item. It has an element of novelty, it’s delightfully Christmas-y, and it features a cheerful yet professional message from the company.
You know what they say (and by “they,” we mean Buddy the Elf): The best way to spread Christmas cheer is singing loud for all to hear. From a marketing standpoint, though, promotional holiday cards strike just the right note.
Promo know-how tip:
Give your company Christmas cards a shot of creativity by featuring a fun staff photo on the front (we like this holiday card from a Denver ad agency) or including an extra such as a CD of holiday tunes.