Here’s an interesting dilemma: as a manufacturer with authorized resellers, how do you allow your resellers sufficient freedom to market effectively in their local markets, while also upholding your brand guidelines as a manufacturer? At the end of the day, I’m not sure there is one answer. Sometimes we find it is useful to co-brand merchandise, giving the manufacturer the opportunity to exercise more control, while still allowing customization for the retail partner.
Below are some promos for iCity, a Middle Eastern Apple computer reseller, which clearly have a strong connection to Apple’s corporate branding. I’d love to know how much guidance, if any, came down from Cupertino.