A recent Marketing Sherpa blog post talks about why you might want to promote with magnets, particularly if you’re a niche ecommerce site. According to the PPAI, marketers spent $419 million on magnets last year, so they must have some benefits. Here are the basics:
- It’s inexpensive, only a few cents each
- You can drop one in every package you send
- For niche sites customers often don’t sign up for email or newsletters because they are only interested in the product every once in a while
- Even if your customers only buy occasionally, the magnet may prompt them to promote your product to others
Pizza parlors have known the value of promotional magnets for years, perhaps it’s time for ecommerce companies to get on board as well.