Saving the Earth and Attracting Shoppers

We’ve already featured the branded reusable bags that IKEA uses in their stores and how they are a great example of changing business practices to become more environmentally friendly. Sturdy, reusable non-woven tote bags are an ideal low-cost substitute for disposable plastic bags, and a great branding opportunity. If you don’t believe it, take a look at this video I shot at New York’s Port Authority bus station. One of the free buses that IKEA provides to their store in New Jersey had just arrived and the branding was inescapable:

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