Take it Offline

Say you’re one of the most successful of the Web 2.0 brands with a community of hundreds of thousands of users. What do you do next? One idea is to use your blog to promote the idea of user-scheduled local meetings (like the Howard Dean meet-ups, but without the Howard Dean part). Then, send them free promotional products to make the meetings more fun. Pick stuff like custom temporary tatoos, so the attendees can wear them, photograph each other wearing them, and post the photos on flickr. The circle is complete, plus you’ve started to create the clone army you’ll need to fight the online photo sharing wars that will ravage earth a little later in the 21st century. flickr schwag

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