When you create a successful promotional product campaign, you shouldn’t have to worry about a supplier keeping up with demand for your items.
In 2010 lightning fast production times and expedited rush shipping have become the norm. Once your artwork is received and the order is approved, you can have many products at your doorstep in as little as 48 hours! So why are some companies okay with waiting weeks for their re-orders to arrive?
Case in point: CNBC’s “Squawk Box” is a popular morning talk show that focuses on important financial news. The program has a loyal viewership that tunes in every day, so when they offer promotional Squawk Box schwag for sale, the demand is certainly there. In the screen-grab below you can see one of their most popular promotional items – custom coffee mugs imprinted with caricatures of the show’s hosts.
Since these mugs get constant exposure on the show, demand is always high. How do I know? The mug has been unavailable in the company’s online store for weeks now! At the time of this post, CNBC’s site informs customers that they’ll have to wait at least another 5 days before they’ll have more promotional mugs to ship out. This stock issue has been a problem for weeks now.
On the other hand, a quick look at our custom coffee mug inventory shows dozens of mugs that can be produced, packed, and shipped in less than a week – some in less than a day or two. Hey CNBC, maybe you should give us a call!
In tangentially related talk show coffee mug news, thanks to Kevin Pollak for showing off his new ePromos coffee mug in the latest episode of his online chat show. We hope you and your staff are enjoying them!