If you’re reading this, you probably already know that a) a lot of people read blogs and b) a lot of bloggers blog about the promos they receive. Ergo, sending promos to bloggers is a good idea. But don’t just take my word for it, take Guy Kawasaki’s:
Give schwag. In case you hadn’t noticed, most bloggers don’t make a lot of money from their blogging efforts. Thus, samples of your product, t-shirts, tickets to the Stanley Cup Finals, etc can go a long way. I’m not saying you can buy bloggers, but you can make them happy pretty easily. Dollar for dollar, schwag for bloggers is one of the best marketing investments.