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Target Audience: Bloggers


If you’re reading this, you probably already know that a) a lot of people read blogs and b) a lot of bloggers blog about the promos they receive. Ergo, sending promos to bloggers is a good idea. But don’t just take my word for it, take Guy Kawasaki’s:

Give schwag. In case you hadn’t noticed, most bloggers don’t make a lot of money from their blogging efforts. Thus, samples of your product, t-shirts, tickets to the Stanley Cup Finals, etc can go a long way. I’m not saying you can buy bloggers, but you can make them happy pretty easily. Dollar for dollar, schwag for bloggers is one of the best marketing investments.

guykawasaki

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