That Gum You Like Is Going to Come Back in Style

dharma initiative custom chewing gum Okay, so maybe Lost is getting a little bit lost in its own plot twists, and maybe the show’s writers can learn a thing or two about what to avoid by checking out the second season of Twin Peaks which is finally about to be released on DVD. But they do have one thing going for them, great branding for the Dharma Initiative. And it’s not just available on the island anymore, apparently you can get promotional gum with the Dharma Initiative logo.

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