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The Coraline Boxes


What better way to market a quirky, meticulously animated movie, than by sending 50 unique, handmade boxes to 50 bloggers?

coraline-box 1

That’s what the marketers of Coraline did, and it generated quite a bit of buzz. Most of the bloggers who received the boxes wrote about and posted photos of them.

coraline-box 2

Because many of the items included in the boxes were used in the actual movie, it was a great way to generate interest for the unique (at least in these days of CGI) animation techniques that were used.

coraline-box 3


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