Unusual Promos Make Smiles

Here’s an unusual promotional product, along the same lines as the Children’s Tylenol doctor’s office promos I featured a few days ago. While promotional toothbrushes are a great product for dentists because they remind patients of their dentist’s name between visits, these promotional masks actually make a visit to the dentist a little more fun. For Colgate, who made these promos, it’s a great way to get their brand across to their actual customers for a few reasons: 1) it’s fun and memorable 2) they benefit from the tacit recommendation being made by the dentist and 3) the branding targets children and youth who influence their parents’ spending choices and are also choosing some brands (like toothpaste) that they may favor for the rest of their lives. (via Marketing Alternatif)

colgate-dentist mask

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