It seems that everyone loves Zappos. I think part of the reason is that they are seriously dedicated to customer service. Heck, their tagline is “Powered by service.” Plus, everyone loves shoes, especially if you can return them for free. Another way they boost their image is through frequent use of promotional products, and getting them into the right hands. Like sending a whole bunch of schwag to Twitter so they could tweet about it. Where would you send your schwag if you wanted to generate some word of mouth?