Balloon Makes Bubbly Promo for 7-up Comedy Tour

This funny direct mail promotion was sent to journalists to generate some buzz for the 7-up Stand-up Comedy Tour. The promotional balloons were used to give writers a taste of how much fun the comedy tour would be: the balloons were filled with helium and a card was attached with instructions to inhale the helium and then read a message aloud. (via Direct Daily) 7-up-standup balloon

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