Dent Magnets Scare and Promote

While I’m sure these tricky promotional magnets made a big impression on their unwitting recipients and probably made the desired impression regarding Volkswagen’s dent-resistant cars, I really hope the benefits outweigh the risk of potentially frightening/angering the target audience into hating your brand. At the same time, Volkswagen has had outstanding advertising since before I was born, so I’m not going to pass judgment quite yet.

car-dent magnets

Comments are closed.