Experiential Marketing in Times Square

On Friday we went out to a huge promotion GE put on in Times Square, that included, amongst other things: a full-motion simulator that took you on a Innerspace-type journey through the circulatory system to showcase GE medical products, getting your photo taken and getting to see it on a billboard in Times Square, and getting some promotional water which goes great with sports bottles. The water was actually done really well. They gave out 8-ounce bottles, and the labels said to drink that much water eight times a day.

ge-health day

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