Fuzzy Postcards Promote Feline Adoption

Every year millions of dogs and cats are put to sleep because there are too many of them and not enough people willing to adopt them. This unique direct mail piece is uniquely designed to tug at those heartstrings and increase pet adoption. Not only did the piece grab the attention of the recipients, it got the attention of the media as well. According to Direct Daily: “Within the first week of mailing, five articles had been written and a story was run on a local current affairs TV program (free coverage worth $85,000 from a mailing costing a total of $269).” Overall, a great showcase of how using promotional products in direct mail can increase effectiveness in a number of ways. (See also: direct mail promos for Vonage and Blackberry.)

cat-adoption postcard

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