Google Promos from Web 2.0

The Cool Glow Ice Cubes Google gave out at the Web 2.0 Conference were a big hit. Or at least they were interesting enough to show up in multiple blogs last week. They also gave out a Light Up Pocket Fan. The common denominator was that in both cases Google took advantage of the properties of the items themselves to reinforce branding. They didn’t have anything to do with search per se (unless you were searching for your drink), but they did get attention and play off the familiar Google color scheme. If you don’t believe me, check it out, even without seeing the imprint, they say Google:


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