Google T-shirts: Helping Build a Top Ranking Brand?

When I say Google t-shirts, I’m not referring to the next beta product offering from Google. I’m talking about actual promotional t-shirts that have been used by Google over the years to build their brand with advertisers and content providers. According to Interbrand’s annual survey of global brands, they seem to be working well enough to put Google in the top 25, despite the fact that some countries have strong local competitors in the search engine market. I recommend the reading Interbrand’s report if you’re interested in learning more about the power of brands and their methodology for assessing the value of a brand.

google-t shirts

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