High-tech Meets Low-tech Promo Combo

I didn’t actually see this one, but due to the abnormally warm winter in New York, Killington Resort made an extra marketing push by distributing 300,000 2-sided, 2 spot-color bar coasters in 100 upscale Manhattan bars/clubs. (I guess the places I go aren’t upscale enough.) Anyhow, I thought it was pretty cool that they used one of the lowest-tech items imaginable (basically a piece of cardboard) to get people to text message a number to get special offers (which is like a super-fancy, wireless-enabled, mobile, interactive coupon of the future).

killington coasters

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