Juxtapositioning Brand, Product and Message

A promo mousepad with just text is typically not going to be a groundbreaking promotion, but this one isn’t half bad. Despite the simplicity, they’ve juxtaposed their branding with their message. Visually the mousepad is plain and recognizably uses The Economist’s color, logo and font, while the message itself is more irreverent than one might expect. It does a good job explaining the value proposition of The Economist and draws attention to the fact the magazine actually does have more of a sense of humor than one might expect from a magazine named The Economist.

economist mousepad

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