Notebook Makes Novel Promo

From Citi’s “Live Richly’ campaign, to this warm and fuzzy bank promo, it seems that the top branding priority for retail banks these days is to make people feel like banks aren’t just about money. This campaign, by Nedbank in South Africa, uses custom imprinted notebooks to connect to their customers’ creative side. “Everyone has a novel in them. Start yours.” is printed on the first page, and the rest of the book is blank. There’s no word yet on how many novels have been completed as a result of this promo, but it is a nice gift that has the potential to really connect on a personal level. Plus, the books are really useful for plenty of things besides novel-writing. (via Direct Daily)

blank novel

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