School Makes You Think

This campaign for the School of Visual Arts encourages people to think, and turns everyday objects into a place where they can write down their thoughts. I think it is an interesting campaign. I’m probably more used to art schools using art in their campaigns, but I think this reminds people that there is thought behind art. I think using the notebook paper motif also conveys a sense that it is “real” school, not just a place to goof off and do weird art projects. (Although, hopefully you can still do that at art school as well.)

art-school-think campaign

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