Shopping Bags as Fashion, and Billboards

In the New York Times there’s a great article about the showdown between popular high-fashion stores to have the best branded shopping bags. Working with top designers and cutting edge materials, they realize that a durable, fashionable shopping bag makes a great billboard for their brand. Increasingly, a quality bag gets reused over and over, acting as a walking billboard. According to the article: “It’s an unspoken goal,” said Terron E. Schaefer, senior vice president for marketing at Saks, which just redesigned its bags to be sleeker and heftier. “We want people to keep the bag.” Check out the article to see a few of this season’s “it” bags!

fashion-shopping bags

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