Branding is much more than a logo. Your brand is your company’s products and services come to life. It has a personality and character, and it should reflect your company’s core ideologies.
For a pediatric dentist in New York, branding centers around fun. From the moment you walk into his waiting room, you’re invited to have an enjoyable time. (Yes, even at the dentist.)
There are hundreds of pictures of smiling young patients gracing the walls. These grinning faces show other kids that the dentist isn’t so bad, and they’re a fun way to commemorate the visit. At their next checkup, kids can try to spot their photo on the wall. It’s like a real-life “Where’s Waldo.”
From a branding perspective, this dentist really knows what he’s doing. How many dentist offices post pictures of their patients? Not many that we know. It’s a great way to make a name for himself and make a trip to the dentist a memorable one.
Promo know-how tip: Create a great atmosphere with your business to boost customer loyalty and referrals.