Where Do You Run Your Ads?

With many traditional ad media failing to reach viewers as broadly or effectively as they used to, new forms of advertising are increasingly important to any brand with a message to deliver. Promotional products are certainly one form of advertising that cuts through in an advertising-cluttered world, and so are clever environmental ads (meaning ads in our everyday environment, not ads about environmental issues). Here’s a great combo using promotional stickers and clever environmental placement to promote Runner World magazine. (via Marketing Alternatif)

runnerworld-sneaker sticker

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