With many traditional ad media failing to reach viewers as broadly or effectively as they used to, new forms of advertising are increasingly important to any brand with a message to deliver. Promotional products are certainly one form of advertising that cuts through in an advertising-cluttered world, and so are clever environmental ads (meaning ads in our everyday environment, not ads about environmental issues). Here’s a great combo using promotional stickers and clever environmental placement to promote Runner World magazine. (via Marketing Alternatif)
