400,000 Pounds of Logo Horror for London 2012

No, it doesn’t weigh 400,000 pounds, it cost £400,000. Am I just jealous because New York didn’t get the 2012 Olympic Games? Not really. Over at the BBC News, London 2012 organising committee chairman Seb Coe has some choice soundbites:

“This is the vision at the very heart of our brand.” – Yes, the jagged, fluorescent heart.

“It will define the venues we build and the Games we hold…” – So apparently this ghastly vision will be transformed into architecture that can scar the London landscape for decades.

“It won’t be to be everybody’s taste immediately…” – For sure.

“It’s not a logo, it’s a brand that will take us forward for the next five years.” – Is this a prediction that we are only 5 years away from a design apocalypse in which this logo is awesome? Designers, start clawing out your own eyes now!

I’m not sure which is more disturbing, the unveiling of this logo, or Putin’s threat of starting a new cold war. Either way, the message is clear: The 80’s are back.

london 2012

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