Predictions 2008: Focus on Health

Whether you call them love handles or an obesity epidemic, we’re in bad shape and getting worse. Combine our general poor health with an aging population of baby boomers and a lot of election year talk about healthcare plans and we’re in for a lot of fitness and health oriented promotion in 2008.

Product-wise, old standbys like promotional pedometers and logo sports bottles will be popular, but also be on the lookout for new items like computerized jump ropes that count your jumps and calories burned and arm bands to hold your iPod while you exercise.

wheaties bag looks like six pack abs

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