Tag: 2019 trends

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Promo Trends Mid-Year Review


Back at the start of 2019 we had some big ideas about what to expect in the coming year for the promotional products industry. Diving headfirst into the new year, we got a good “first look” at some of the hottest trends. Now that we’ve made it halfway through 2019 (can you even believe it?) let’s take a look back and see how our predictions have fared with this mid-year review.

Fresh off the Floor of the ASI Show® Chicago

It’s been an exciting few days as we scouted out the most sought-after items of the year. Which of the trends from January are still going strong this summer and which should you set aside? You’re about to find out. Let’s review.

The “Glam” Trend

At the start of the year we saw a lot of shiny and brilliant surfaces – a lot of iridescent and metallic materials in everything from lip balm to apparel to drinkware. Now we’re finding that these eye-popping finishes are not quite as prevalent though not completely gone either. A new item in this category showing that all is not lost is the iridescent PopSockets®. We’re also finding a lot more in the realm of sequins and glitter.

The Safety Trend

Safety is always at the top of everyone’s list of priorities. Though we’ve called it out as a trend, it’s really more of a constant. Choosing safety items will never go out of style. A new fav we just couldn’t wait to share…this collapsible solar lantern, which makes a great companion for any travel.

The Wireless Charging Trend

Wireless charging is here to stay! And with good cause. Who doesn’t love eliminating wires for the devices we use daily? Technology is always on trend, and with wireless charging you definitely have a reliable choice to show your clients how up-to-date your business is.

The Give-Back Trend

People love to support a cause. Earlier this year we observed a trend for giving back to the community or environment. In Chicago we’re seeing this passion for social and environmental sustainability has not dwindled. In fact, we expect the second half of the year to continue to climb in reusable and eco-friendly products as well as those with an effective give-back program.

The Retail-Inspired Trend

If anything, we’ve seen an increase in retail-inspired items as the year progresses. The most recent jump in color-changing, mood products lends itself to this very trend thanks to Starbucks’® reusable mood cups. The promo industry is also picking up speed in retail-inspired fanny packs!

The “Spending More Time Outdoors” TrendLime Squeezer

Now that summer is in full swing, we seem to be seeing a lot of items in this category. And it makes sense, of course. From corn hole games and lime squeezers to beach towel bands, sunglasses and patchwork on blankets and caps, the industry is practically screaming “go outside,” as well it should!

The Modern Trend

The sophisticated look of wood tones and marbles were prevalent in promotional drinkware, bags and journals early in the year. Now we’re finding these modern-looking styles in the technology category as well – another trend that doesn’t seem to be going away any time soon. New to the scene with their minimalistic design are these 8 oz. skinny bottles – leak proof and BPA free, these cuties are perfect for more feminine brands looking to make their mark.Perka 8oz Bottles

NEW Trends for the Second Half of 2019

The most notable trend worth focusing on in the second half of 2019 is smart home technology. This is a big one! Up until recently smart home technology was reserved for the elite, made unaffordable and unattainable for the average consumer. Thankfully that’s no longer the case.

And with the promotional products industry, smart home devices have become even more accessible. They are, without a doubt, some of the most useful and sought-after gifts you can use to market your business and get people talking. Like this app-enabled smart-button, for example. Program up to three tasks at once and stick it under your desk. Knock once? Start the coffee. Knock twice? Turn off the lights. Think of the possibilities! OrigAudio App Enabled Smart Button

Another trend continuing to make waves – hydration. We couldn’t get enough of this smart hydration reminder, helping to calculate how much water you’ve consumed each day. Genius!

hydration reminder

So, there you have it – a look back and a look forward. Let’s make the second half of 2019 even better than the first with trending promos to put your business on top. Stay tuned throughout the year for updates, and stay on top of what’s trending by following us on Facebook, Instagram, Twitter, LinkedIn and Pinterest!


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First Look: Top Promotional Product Trends of 2019


Today was an exciting day in the Promo world – The first trade show of the year, hosted by ASI, in Orlando, FL. We walked the aisles to scout out the hottest and newest promotional product trends to bring back so you can be the first to deliver these gems to your clients. The early bird gets the worm, after all. Here’s a first look;  Trust us, you won’t want to miss this.

The “Glam” Trend

Colors like gold, silver, iridescent and rose-gold made a widespread appearance this year. These items, with their Hollywood-inspired brilliance, were seen on metallic trimmed totes, lip-balm, Koozies® and drinkware.

A group of Metallic Promos

Also notable within this category were upscale-looking pieces such as these sunglasses and quilted tumbler.

Chanel-Like Quilted Tumbler, Upscale Glasses

The Safety Trend

Safety has been, and should always be, a priority, but safety items are rarely top of mind when selecting a corporate gift. This flashlight is something that anyone who drives a car should have, therefore making it not only a useful gift, but one that will be remembered for years to come. Equipped with a flashlight, magnet, glass breaker and seat-belt cutter, this potential life-saving item can be stored in a dashboard for easy access in case of an emergency.

Safety Flashlight

Also topping the charts – reflective gear in all shapes and sizes. We love this backpack –  shown below is what it looks like in daytime (on the left) and night-time (on the right).

Reflective Backpack

The Wireless-Charging Trend

Introduced in 2018, the wireless charge trend is far from over. Our favorite must-have item? This 2-in-1 wireless charging portfolio, a fantastic choice for financial companies, lawyers and tech conferences, just to name a few. Why do we love it so much? Among other features, it comes with a built-in phone stand and a USB dock to cater to those recipients whose phones are not wireless charge compatible.

Our 2-in-1 Wireless Charging Portfolio

The Give-Back Trend

Also tied into “Cause Marketing” is the idea of people choosing to invest in products or businesses that give back in some way. Social responsibility matters to people, and we’re thrilled this phenomenon has extended to the promotional products world. Last year, we introduced you to Basecamp® , a leading outdoor brand supported by Dan Nevins. This year, we’re inspired by a company called Woodchuck® who offer USA-made items made of Cedar, Walnut or Mahogany. Woodchuck plants a tree each time an order is placed. Not impressed? Wait until you receive your order. A custom code will be included on a card which allows you to track your exact tree.

Woodchuck Items

The Retail-Inspired Trend

Still consider promotional products to be cheap swag? Think again. These beach resort-like bags have us swooning, and there’s ALOT more where this is coming from (at a fraction of the price of buying these beauties retail). The main takeaway? Don’t settle for the items you’ve ordered time and time again. 2019 is all about touting branded promos that look as if they came off the shelf of your favorite retailer.

Beach Resort Inspired Bags

The “Spending More Time Outdoors” Trend

Custom folding chairs, cooler bags, fleece blankets, and camping accessories are all the hype this year, many in deep rich colors and Tartan and Gingham patterns. Our top outside-the-box picks? The first, this 64 oz. Manna® Stack Growler, which comes with 4 stainless steel cups and keeps liquids cold for 24 hours and hot for 12 hours. It basically screams “Go plan a camping trip (and don’t forget the soup!)”.

Manna Stack Growler

The second item that caught our attention was this fold-able solar power charger. Any tech-lover or tech-addict (Nomophobia, anyone?) will appreciate this giveaway, as it uses the sun to charge your clients (many) devices. Encourage them to keep one in their car, another in their luggage, and one at home (just in case the power goes out!).

Our Solar Power Charger

The Modern Trend

Modern textures, colors, wood-tones and marbles are – literally – everywhere (and we’re loving it). Consider adding a product with a high-end look and feel to your marketing mix this year.

2019 Marble Look and Feel

 

There you have it, folks! A fresh look at some of the hottest promotional product trends for 2019. Love these items and can’t wait to have them? Get in touch. We’re proud to be your trusted partner for all things promo. Stay tuned for takeaways from our next big show, the PPAI Expo, in Las Vegas later this month.

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