Tag: awareness


5 Water Safety Promotion Ideas

All over our planet, people enjoy beautiful waters and beaches – canoeing, sailing, kayaking, paddle boarding, boating, surfing, jet skiing, swimming. Fun on the water is always an amazing adventure; however, remember with sun, sand and surf, you need to be safe on the water and in the water!

You can bet if you are dusting off your flip flops and heading to the water, your customers and employees are doing the same! So, why not give your promotional campaign a water safety refresher? As a business, one of the best things you can do for a customer is to show them that you care about them and their families’ well-being. A gift of safety is a very good reminder of those feelings and a gift for water-front activities is just the ticket because they are appropriate gift all year long.

Security for Customers and Employees

The United States Coast Guard has requirements for safety equipment – basic items crucial in emergencies. However, there is other “equipment” that is not necessarily required by law, but may certainly keep the people we love safe or even save a life on the water. Here are water safety promotional products that should be a part of every adventure on or near the water.

1. Waterproof Cellphone Pouch

Recently, a waterproof promotional product was in the news when two young men called 911 after one of their kayaks sank on Lake Michigan. The call was possible because the cellphone was in a Waterproof Cellphone Pouch. Help arrived soon after the call and the young men were rescued. Many items you bring to the waterfront, besides your cellphone, need to stay dry. Giving a useful gift such as a Waterproof Dry Sack will keep towels, clothes, documents and cameras safe from the water. You can start your summer promotion off right with these perfect ideas for attracting customers.

Waterproof Pouch

PVC Custom Waterproof Pouch


2. Safety Whistle

Another personal safety tool that is simple and extremely reliable is a safety whistle. The U.S. Coast Guard regulations state that if a paddle board is operated outside a surfing, swimming or bathing areas, they are “vessels” and operators must have a life jacket and a whistle. A safety whistle is an effective way for customers to be listening to your promotion while making sure they are heard in case of an emergency or to warn boaters in the vicinity. Whistles fit into any type of budget and could be the perfect choice for your customers. In addition, to stay legal on the water, the U.S. Coast Guard regulations state that if you’re on the water after sunset, you need to have a flashlight, or similar lighting device.

Safety Whistle

3-Tone Plastic Custom Safety Whistle


3. First Aid Kit

Safety also includes being able to easily handle small injuries, scrapes and cuts with the help of a first aid kit. Gauze, bandages, tweezers and antiseptic should make the trip every time you venture to the beach. So, if you’re looking for an easy gift appropriate for water safety and more – problem solved! This is an affordable idea with a collection of protection that can be found in a variety of first aid kits customized with your logo.

Functional Promotional First Aid Kit

Functional Promotional First Aid Kit


4. Sun Protection

Fun on the water usually means sunshine. Too much sun can result in a painful sunburn or lead to more serious health issues including premature aging, eye damage and skin cancer. More than one million cases of skin cancer are reported in the United States each year. Your customers are free to enjoy time in the sun because you are helping to protect them from overexposure with a variety of carefully chosen giveaway ideas including: SPF30 sunscreen, lip balm with SPF, baseball caps, bucket hats and also UV protection/performance clothing.

Full Color Flavored Custom Lip Balm – SPF 15


Keeping your eyes safe from the sun is important. The bright summer sun is a great time to bring out summer promo gear to protect your customers! Shield your customer’s eyes from harmful rays, whether they are on a summer vacation or simply spending the day in a boat. Give sunglasses away as a picnic favor, inside a summer festival gift bag or at a sporting event. Or, how about the wide canopy of an umbrella to keep away from the sun at a golf event, celebrity baseball game or field day excursion.

Gradient Tinted Lenses Custom Sunglasses

Gradient Tinted Lenses Custom Sunglasses


5. Water

Sometimes safety is as simple as staying hydrated. When it’s warm, people head outdoors to enjoy the weather. Dehydration can creep up quickly on hot days full of fun and action. Giving away water bottles will be a simple reminder to stay safe during outdoor activities. Drinkware is a practical and durable safety gift that will be used by customers and seen for months, providing you with repeated brand exposure.

Matte Double Wall Custom Tumbler w/ Straw - 16 oz.

Matte Double Wall Custom Tumbler w/ Straw – 16 oz.


These innovative products are simple and effective, plus they are an amazing way to show your appreciation for customers and employees. Wherever there is water and recreation, your brand will be in front of people who are in “enjoyment mode”…the perfect way to positively connect with your target audience with greater impact.



Custom T-Shirts Help Roca Spread Awareness, Celebrate 25th Anniversary

Custom t-shirts: They’re comfy, classic, and they turn everyone who wears them into walking billboards for your brand. They’re also great commemorative items. Just look at your own collection of t-shirts – you probably have a few from concerts or 5Ks.

Promotional t-shirts are versatile and effective, which is why our client, Roca, used promotional t-shirts for its 25th anniversary last month.

custom t-shirts

The Chelsea, Massachusetts-based organization, which helps high-risk young people, wanted something that would gain exposure for Roca and that would mark the milestone anniversary.

Custom logo t-shirts were a the ideal promo apparel and fit pefectly.

At Roca’s anniversary breakfast, staff and participants received the shirts, helping them to immediately stand out in the sea of guests and donors in attendance.

“The t-shirts made them identifiable immersed in the crowd,” says Erin Clark, development associate for Roca. “It really created an interesting dynamic for people who haven’t experienced Roca to have conversations with participants and hear how Roca has changed them.”

promo t-shirts

These kinds of conversations are critical to the organization. Awareness is a constant challenge. Young people don’t seek out Roca—Roca initiates the relationships.

It’s Clark’s hope that with custom t-shirts out in the community, Roca will become a widely recognized name and that people will have a better understanding of how Roca can help.

The organization spreads its message with other promotional items, too, such as awareness bracelets. “We have rocks that feature different phrases: truth, trust, and transformation,” says Clark. “We also use promotional buttons that we ordered specifically for the 25th anniversary.”

Roca also has plans to use promotional products as donor gifts. Donors, Clark says, are big and small, ranging from individual donors and local businesses to the New England Patriots Foundation and the Boston Red Sox.

“We even have donors in California,” Clark says.

Roca is gaining momentum, and custom t-shirts are gaining Roca the visibility it needs to continue to thrive.

Promo know-how tip:

Customize more than the front of the t-shirts to have maximum impact. Call our Brand Consultants to discuss the best options for personalizing your custom t-shirts.



Custom T-Shirts Help Share The Love, Spread The Message

We’ve seen custom t-shirts used across the spectrum, from guerilla marketing for a snack food to gym marketing to show work-out results. There’s no denying promotional t-shirts capture attention.

That’s why the Mother’s Milk Bank of North Texas (MMBNT), an organization that provides human milk to premature and critically ill infants, is using logo t-shirts as the centerpiece of its “Peace, Love, Share” campaign.

“Our goal is to initiate questions about sharing excess breast milk with needy babies,” says Simone Summerlin, donor program coordinator.

custom tshirts

MMBNT gives custom shirts to all donors and also sells them for $5 a pop. Since the campaign kicked off last month, the shirts have brought in more than $1,000.

Summerlin is confident they’re spreading the word about MMBNT. “Just wearing my name badge has spurred questions. T-shirts are a whole lot more visible,” she says.

Plus, supporters have been specifically requesting stylish promotional apparel. “We’ve had countless requests from moms, lactation centers and nurses for something they could wear to promote the milk bank,” says Summerlin.

MMBNT uses a variety of promotional products: promotional pens, water bottles, and Life Savers with the message, “Donor milk: a life saver.” The organization even has a powder-pink, wrapped vehicle that transports donations to regional hospitals.

With t-shirts and other promotional items in play, Summerlin hopes that many conversations will be sparked about MMBNT and its life-saving mission.

“Our focus,” she says, “is all about love and sharing: Loving the babies who receive the donations, and sharing about the milk bank with other people.”

Promo know-how tip:

Custom t-shirts turn wearers into walking billboards for your message, so make the most of the opportunity by personalizing the front and back. 


ePromos Toasts Humane Society With Custom Wine Glasses

Between five and seven million companion animals enter animal shelters every year, according to the ASPCA, and three to four million are euthanized. ePromos wanted to help, so we took action with what we do best: promotional products.

When the Tri-County Humane Society (TCHS) near our headquarters in St. Cloud, Minnesota, hosted its 11th annual Wine, Kibbles and Bids event, we jumped at the chance to sponsor this fund-raising event.

It just made sense, according to Cydney Reuter, a sales manager for ePromos who also happens to be the 2012 board president for TCHS.

“ePromos wants to have a positive presence in the community, and since ePromos is a pet-friendly environment, it seemed like a perfect pairing,” she says. “I wanted to help TCHS gain brand awareness, and I thought that take-away wine glasses would be a great memento of a wonderful evening with wine-tasting as the focus.”

custom wine glasses

As guests were ushered into the beautiful Gorecki Center at the College of St. Benedict, they received custom wine glasses to use throughout the night for various wine tastings and also at the open bar.

“I had the privilege of handing out the glasses at the beginning of the evening,” Reuter says. “So many people were delighted to receive the glasses as a gift.”

ePromos’ marketing coordinator, Libby Defries, also attended the event, and noted that the custom wine glasses were well-received by attendees. “It seemed everyone in the room had one,” she says.

The custom wine glasses were useful as guests sampled various wines, mingled and explored different items in the silent auction. Wine accessories are always a great promo idea. And because the custom wine glasses featured the logo for the Tri-County Humane Society, they made lovely reminders of the event that guests can use at their own dinners and gatherings.

“The staff at TCHS did such a lovely job with the event,” Reuter says, “and I have to think that the beautiful display of sparkling wine glasses as people walked into the event helped make it successful.”

Promo know-how tip: Promotional products are a great way to enhance your audience’s experience at charitable events. Just consider the activities at the event, and choose custom products accordingly. The promotional products should have a clear tie-in to the cause or the event. We can help you pinpoint the perfect way to spread your message with promotional products.

Edited September, 2018 with updated website links.


World Water Week: March 20-26, 2011

custom water bottles

Most of us don’t have to worry about the quality of the tap water we get at restaurants. The wait staff fills our glasses, and we don’t give it a second thought – we drink it down without question.

Unfortunately there are a lot of people in the world that don’t have this peace of  mind. In fact, lack of clean water is the second largest killer of children under 5 worldwide.

This week, you’ll have the chance to make a difference for these people when you dine at restaurants participating in UNICEF’s Tap Project.

Restaurants participating in this project will offer customers the chance to donate $1 for the tap water they normally receive for free. All of the proceeds from this World Water Week promotion will go directly towards providing clean drinking water and sanitation where it is needed most.

Your business can participate in the Tap Project and help raise money for World Water Week with promotional drinkware like the AquaSkin foldable water bottle. These promotional waterbottles can be customized and sold to raise money, or they can be imprinted with information about these projects to help raise awareness.

For more information and ideas about using eco-friendly promotional items during World Water Week, speak with an ePromos Promotions Specialist by calling 800-LOGO-216.