Tag: backpack


Custom Products And Apparel Work Beyond The Tradeshow Booth

Staffers in your tradeshow booth should wear custom apparel—it creates a unified look, and it’s one more way to keep your logo visible. Plus, there’s a hidden perk to custom apparel: It gets seen everywhere.

The same thing goes for custom products—whether you give employees custom backpacks or custom caps. Your logo and company name get seen wherever your employees go during the day; they don’t have to be in your booth to advertise your company.

custom backpack

Shopatron, a provider of retailer-integrated e-commerce solutions, was smart to provide employees with custom shirts and custom backpacks. You can’t help but notice its bright orange logo on a crisp white shirt or backpack.

custom apparel

ePromos’ CEO, Jason Robbins, spotted this group of Shopatron staffers on an escalator at IRCE 2012, the world’s largest e-commerce show. Jason wasn’t anywhere near their booth, and yet he was exposed to the company’s logo.

It’s proof that custom products and custom apparel continue to advertise your logo—even when your tradeshow booth is nowhere in sight.















CEO Jason’s promo know-how pointer: “The value of wearing logo merchandise extends far past looking good in your booth. Make sure your employees wear custom apparel , and while you’re at it, give ’em promotional backpacks, too.”



Three Ways To Make Your Promotion Stick

When companies or individuals invest in promotional products, they want their message to be seen by the masses; they don’t want their logoed items to be discarded or forgotten.

While every promotional item serves a valiant purpose, products that have these three characteristics are the ones that stick around for the long haul.

For a promotion with staying power, choose promotional items that are …

  • High-quality. You don’t want your logoed product crumpling in the hands of consumers. It wouldn’t thrill them very much, and it wouldn’t exactly do wonders for your brand. Always opt for well-made, durable promotional products.
  • Functional. If people have a use for it, they’ll keep it around, whether it’s a logoed bag or a promotional travel mug. Consider the lifestyle of your target audience, and select custom products that will mesh right in with their everyday tasks.
  • Appealing.  Logoed products have to look good if you want recipients to wear them, use them and display them. Design, color, materials and logo placement all matter, so don’t skimp or overlook the details.
Take this backpack, for example. It’s from an event in 2008, but the recipient is still using it four years later. That’s because it has the three characteristics of a lasting promotional product.

Promo know-how tip: Not all promotional products are destined to stick around for years—that’s simply not their purpose. But if that’s what you have in mind for your next promotion, you know what characteristics to look for.


Rev Up Your Branding

We love spotting promotional products in use, so we got all paparazzi on this fellow today in New York City.

Check out his logoed backpack and hat—they’re branded with the Smithfield Foods logo and #43 for Smithfield’s sponsorship of NASCAR’s #43 Ford Fusion.

Either this guy loves spiral-sliced ham and the Sprint Cup Series, or he’s a Smithfield staffer who’s proud to show off his company’s brand.

We’re thinking it’s the latter.

That’s the power of promotional products—you don’t have to sponsor a NASCAR driver to get your employees or customers excited about your brand. If you really want to rev up your branding, high-quality, attractive and functional promotional products are the way to do it.

Promo know-how tip: Explore beyond traditional office items for your employees, as Smithfield has done with this sporty Nike backpack and cap. Think about it like this: You want the recipient to be proud to use or wear your logoed gift, so give ’em something good.