Tag: branding

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Pantone’s 2020 Color of the Year: Classic and Cozy for Promos


Each year, Pantone names a “color of the year,” which encapsulates the year’s trends, political state, emerging technology, and more – and this year was quite a year.

With an eye on new beginnings and an end to what, for many, was a crazy year, Pantone’s vice president, Laurie Pressman, said her team honed in on colors that provided a sense of familiarity, reassurance, and hope for the future. And where they landed? Pantone’s 2020 color of the year, 19-4052 Classic Blue.

As a serene, classic tone, this hue is super easy on the eyes and super familiar – the perfect shade to make us feel cozy and soothe any end-of-year uncertainties. And, with that goal in mind, we’ve rounded up some of our faves in this on-trend shade. Go peacefully into the new year with any one of them…

For Your Clients

Block-out any storms that 2020 may bring with this great pattern-changing umbrella. When the umbrella gets wet, blue raindrops appear on the top. Our customers love this item – and with an umbrella, you really can’t go wrong.

Another great option – promote the fact that you’re in the know by introducing Pantone’s 2020 color with a custom candy item (request all blue, to make your statement pop)

For the Earth

In 2019, we saw a huge emphasis on environmentally-friendly practices, sustainability, and the benefits of green living – trends that will surely trickle over into 2020 and hopefully into decades to come.

Reusable straws are perfect for reducing waste and keeping those plastic straws out of our oceans and landfills. Choose from six vibrant colors (our favorite is blue, of course), and tote them along to dinner or on a coffee date in their convenient carrying case.

If you want to take your eco-conscious practices even further, consider these Triple Insulated Wine Tumblers. Drinking wine and saving the world? Yes, PLEASE. Its triple-insulated design keeps any beverage hot for 12 hours and cold for 24, and its spill-resistant lid will ensure no beverage takes a tumble at your next party. Brand yours in the classic blue hue and sit back knowing recipients will be showcasing your company all season.

For the Office

Taking notes and writing task lists at work can be overwhelming – except when you’ve got a peaceful classic blue pen in hand. Give your employees, clients and friends the gift of tranquility this year with this a promotional pen. Extra points for one with a stylus or laser – double the function, double the fun (and increase the chances it will be their favorite).

Emphasize privacy with a webcam cover that fits most desktop computers, laptops, or TVs. Bonus: not only do they protect privacy, they also shield webcams from dust, dirt, and other damaging elements. Many available in a classic blue, they provide the ultimate peace of mind on every level.

On the Go

Let’s face it – if our phones die, we panic. Never run the risk of a dead battery with our powerbanks and chargers. Perfect for commuting, road trips, or even as a back-up during a power outage, this lithium-ion rechargeable power bank will always come to the rescue when your clients need a charge. Its space-conscious design also makes it convenient to take along in a purse, backpack, briefcase, or even your pocket!

So, as 2019 comes to a close and we go from Living Coral to Classic Blue, brand your business in Pantone’s color of the year knowing it will be a great one!

Looking for the perfect gift in the perfect color? Get in touch with our expert team to explore Classic Blue premiums – and more.

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

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Must-Have Promotional Apparel: Elevate Polo Shirts


Face it: at the end of the day, no matter what promotional products or premiums you invest in, there’s one thing that sits above everything else – your team. With the right people projecting the right image and delivering the right message, you’ll get your business front-and-center, driving greater engagement, building better relationships and converting more customers from day one. That’s powerful.The Right Team Is Essential to a companies success

But you know that – you have the right people in the right roles projecting the right image of your brand 24/7. The next step? Ensure that branding hits before they even say a word – that’s where promotional apparel comes in.

Over the next few posts, we’ll unpack what we’re loving and what’s helping our customers take their branding – and their business – to the next level. First up: these must-have custom polo shirts from Elevate.

Upscale Polos for Brands that Can Handle It

Our Elevate Polo ShirtsElevate’s high quality polo shirts are, simply, the real deal. Not only are they designed to maximize your branding and brand recognition, but they’re made with the latest material for polo shirts – a breathable, moisture-wicking polyester that keeps you, your team and anyone else donning a shirt cool and dry.

And, when you are out and about in these promotional polo shirts you’ll never have to worry about the elements. These polo shirts are snag-resistant, tagless and made with built-in UV protection for safety, comfort and style.

Choose from one of five classic colors and, without a doubt, these shirts will become a favorite on the clock and off.

A Guide to Choosing the Right Polo Shirts

That said, we know there are a lot of polo shirts out there – and we know you want to choose the best for your business. When reviewing these and other company logo polo shirts, consider:

Material

It’s essential your polo shirts are made with the right material. The Elevate polo shirts, again, are made from high-quality polyester optimal for any climate and any environment. They breathe, they keep moisture and sweat at bay and they ensure wearers are cool and comfortable even when the temperature rises.

Branding

A big piece of any promotional polo shirts is the branding – specifically, whether you’ll embroider or screen print your logo and messaging. When you opt for embroidering this polo shirt, the design will last as long as the shirt does – your logo is stitched in and ready for anything.

Wearability

Material, quality, fit and style – they all play into the wearability of a polo shirt. The goal? Create a shirt that’s one part promotional and one part go-to polo. You want your customers and employees to don your branded apparel, and that requires an eye on the overall look and feel of the end product.

For example, if you’ve got too much branding, your polo might not make it out of the closet beyond the next trade show or two. Too little branding? You’re losing out on a major opportunity to get your business out there. Same with the fit and design. A boxy or flimsy polo might have the right branding, but it’s never making the rounds unless it’s mandatory.

Elevate definitely eliminates that challenge. These polo shirts have an on-trend asymmetrical design, which looks good on everyone and draws attention to your logo. That ensures more people see your name and your branding instantly, cutting through the clutter of busy, noisy events and ensuring you get noticed – but it’s not so over-the-top that shirts feel business-only.

Finding the Perfect Polo Occasion

Granted, these shirts aren’t just for personal or promotional wear. More and more, polos are becoming central to casual and comfort wear – and that’s becoming increasingly common in the workplace. We’ve seen startups walking event floors, mixing, mingling and pitching, with their branding incredibly organic – and incredibly front-and-center.

Casual Fridays at the OfficeWe’ve also seen these shirts become uniforms – day-to-day apparel for physical therapy and wellness centers where staffers need comfort and want to look professional. Same with car dealerships – many have shifted to a more casual, almost disarming look that gives off a truly personal vibe, while still ensuring their logo is highly visible all day long. And, of course, there’s the “Casual Friday” use – more and more businesses ditching jackets, ties and heels on Fridays in favor of jeans and polos.

Why not make their favorite Friday shirts your promotional polo shirts?

Regardless of your brand, your branding and your desired use, Elevate’s polo shirts are one of our very favorite pieces. These shirts no doubt check all the boxes, making them ideal for any business, any event or, simply, any day in the office. Get in touch to learn more, request a sample and get your polo shirts in production now.

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Ideas For Using Pantone’s Color of the Year


After the year we’ve all had, it’s nice to take a break, take a breath and indulge in something a little more mellow. And that’s exactly why we’re loving this year’s Pantone Color of the Year, 16-1546 Living Coral, which the Pantone team describes as “humanizing” with “heartening qualities” that speak to our need for “human interaction and social connection.”

Ideas for Using Pantone's 2019 Color of the YearWe couldn’t agree more. Already we’ve been digging into this calm, cool, playful color – and, we admit, it’s definitely lightened the mood and helped curb some of the holiday chaos.

If you’re looking for that added optimism or, simply, a little respite from the craziness of the year and the season, look no further than Living Coral…

AT HOME

We’re all about a pop of color at home. Whether it’s a coral throw pillow, blanket or, even, an on-trend wall hanging (coral juju hats, anyone?), there are countless options for integrating this warm, friendly color into your space.

And if you want to take things even further? Check out the seven paint matches, all readily available at your local home, DIY or big box store. Add an accent wall, makeover a small space or bathroom or, simply, refinish a piece of furniture and you’ll instantly have a cool new addition to your space that’s fresh, upbeat and totally on trend.

IN YOUR GIFTING

Given how versatile and universal coral is, it’s no surprise some of our favorite gifts come in this dynamic color. Customize a set of Full-Color Ray-Ban Style Sunglasses and opt for any one (or more…) of the 15 colors available, including coral. Looking for something that will be used around the office? Our Full-Color Vibrant Retractable Gel Pens are perfect, available in 12 coral plus 11 other shades.

IN YOUR CLOSET

Teen Vogue: Celebrities Embracing The Color of the YearCoral has long been a popular go-to for fashionistas – and with good cause. Not only is it a rich, beautiful color, but it’s easy to wear, regardless of your style or skin tone. In fact, the Spring 2019 runways were packed with coral hues, including everything from gowns to camisoles to vacation-approved maxi dresses.

And if your budget isn’t runway-ready? Coral has increasingly trickled down to boutiques, department stores and mass retailers – we’re loving this pop of color in everything from cords to cardigans to hats, gloves and scarves.

That, though, is just the beginning. Now that Living Color has taken the top spot, it’s only a matter of time before accessories and wardrobe staples will be hitting the shelves in this must-have hue.

Looking for the perfect gift in the perfect color? Get in touch with our expert team to explore coral premiumsand more.


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4 Reasons We’re Loving the Wood Grain Trend–—Especially in These Tumblers


Updated August 29, 2019

It’s been a major trend in furniture and interior design – and, now, the wood tones we’re loving in our homes and offices are extending into another space: drinkware. Our new collection of insulated wood tone tumblers are taking a page from this comfy, cozy and completely chic trend – and we can’t get enough.

Our advice? Dive into this trend now.Wood Grain Tumblers

1. Because it’s a touch of home, wherever you go

Mixed wood tones and wood grains are the interior trend for 2019 – so consider these tumblers a little piece of home whether you’re stuck in the car or stuck in the conference room. Inspired by the organic finishes everyone’s opting for, consider these tumblers your cue to make yourself at home anywhere.

2. Because there’s a richness to this trend

One of the reasons the wood grain trend has gained such momentum is that it has a very natural, very organic richness – and the same goes for this tumbler collection. These tumblers look as sleek and sturdy as they are, without looking busy or over-the-top.

3. Because they project the right image for your brand

While we’re all about branded drinkware, we’ve seen some that are a little too aggressive. If that’s your brand persona, great, but if you’re looking for something more polished, more sophisticated and more established, these wood tone tumblers make sense.

With brands like S’Well® and Corkcicle® pushing their collections to retail – and let’s not forget the iconic Mercedes-Benz® wood grain tumbler – your customers have no doubt been craving one of these cool cups. Getting one from you will solidify their perception of you and your brand.

4. Because they’re high quality insulated pieces of drinkware – and who doesn’t want that?

Beyond the cool factor, these tumblers are high quality, high performance products that keep drinks cold for up to 12 hours and hot for up to eight. Check out the classic 20 ounce Vacuum Insulated Wood Grain Tumbler, the tapered 20 ounce version and the 10 ounce Wine Tumbler, all with this on-trend wood finish. New to the mix? Our 17oz. water bottle.

We’re hearing this is just the beginning of the wood grain trend – and we can’t wait to see what’s next. Get in touch with us, The Promo Know-How People, to learn more and start customizing your tumbler order.

Wood grain is a popular home and furniture trend – and now, with this collection of wood grain drinkware, the hot trend can promote your brand too.

Looking for more of our top picks and best sellers? Click here.  Love keeping up with the latest promo trends? Follow us on FacebookInstagramTwitterLinked In and Pinterest!


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Our Favorite Branding Tips for Small Businesses


When running a small business with low overhead and few resources, branding can be one of the most cost-effective methods in drumming up interest. And in case you were wondering, yes: every business, product and, organization is also its own brand!

See the McDonald's arches, think hamburgerSo what is a brand, anyway? Although there is no clear-cut definition, there are a few characteristics that help define the term. A brand is a name, design, symbol, voice and messaging, or signature feature that individualizes an organization or product from its competitors in the eyes of the customer. Think: McDonald’s golden arches, TOMS Shoes’ ‘One for One’ business model, Apple’s iPhone.

According to LucidPress, consistent presentation of a brand increases revenue by 23% on average. That’s because branding doesn’t just help to set your business apart from the crowd. It also establishes authority, leads to greater transparency, communicates company values, and builds trust among your clientele. Branding is vital for your small business because it helps form lasting relationships with customers who share your ideals and want to associate themselves with your efforts.

If you can successfully develop a brand strategy, you will be able to grow your business and stand out from the crowd. Start by identifying your target audience. What type of individuals are you trying to reach? Defining your target audience will help you achieve your brand goals. Also ask yourself, “What need does my product solve? What are my audience’s buying habits, and how much would they be willing to pay?”

When you can answer those questions, it helps to shape a more effective brand strategy. Continue strengthening your brand by adhering to the following tips and experimenting with new ideas, including those below:

Invest in the Basics

● Naming Your Business – The name of your business is everything, as branding relies heavily on online referrals and word of mouth. Your name should be meaningful and easy to remember. Every word should be intentional – for example, you and your customers should know whether “The” is included in your official title, which characters are upper vs. lowercase, and whether it’s “and” or “&”.

● Designing a Logo – A large portion of your customers might assume your “brand” is one and the same as your logo, but this is not the case. Your “brand” is a combination of image, company behavior and market positioning. All of this determines how the general public perceives you — and your logo is a major part of this.

If redesigning or designing for the first time, choose your color scheme wisely, as color psychology plays an important role in peoples’ buying decisions. It will also dictate much of your marketing collateral and may even influence design choices in your offices or physical location.

● Building a Website – Your website is one of the most powerful tools in your arsenal. In this day and age, you have to have one to be taken seriously. A good website is informative, easy to navigate, and represents who you are as a brand.

Stay Consistent and Persistent with Your Brand Messaging

When it comes to relationship-building, 64% of consumers cite shared values as the primary reason for maintaining relationships with and loyalty to businesses. So how to communicate those values?

Your marketing strategy must include ways that your customers can get to know you. Not just your company name, but your staff, your story; why you got into business in the first place, and what you do differently than “those other guys”.

Beyond your name and logo, what does your brand voice sound like? Is it fun and playful, or professional and straight-forward? Scientific, engaging, inspirational or down-to-earth? Masculine or feminine; young or old – you decide!

an MTV Shopping BagWhichever you choose, be sure the tone is consistent through all channels of communication. That means both in-person and online, if applicable. It means that whoever writes your Website copy should mimic the voice of whoever writes your email copy; and your email copy should sound an awful lot like what’s written on your blog, printed marketing materials, and in-store signage.

The goal is a consistent experience that helps to clarify your brand persona. Work your branding (name, logo/imagery, and brand voice) through all touch-points. In marketing and promotions, all throughout the sales funnel, and even following a purchase. Slip a business card or thank you note in with online orders, and send in-store customers home with their purchase in gift bags custom printed with your logo.

Forge Real Connections with Your Customers

Identify channels that work with your strategic plan so that you can engage with current and potential customers on a more personal level. This may include a code of conduct for greeting and assisting visitors in-store, or setting expectations with customer service when chatting online, via email or phone.

Though social media can be a great asset to establishing and growing your community, know that relationships with customers are built on interaction and activity – not daily posts. Responding to your customers in a professional and friendly manner will make them feel better about your brand. Conversely, it’s important to know how much communication is too much: more than 50% of consumers expect brands to know when the right moments are to reach out with an email, push notification or social media message.

Identify and Appoint Brand Influencers

Do you have a few loyal customers who would be interested in receiving free merchandise in exchange for increasing awareness of your brand in their social circles? People trust peer reviews and view influencer marketing to be more authentic than traditional marketing tactics. There are many benefits to building a community of brand enthusiasts:

1. Appointing brand influencers will help you engage with your customers. Their entire persona revolves around their audience, meaning you’ll gain precious intel into how people think and talk about your business, products/services, and the problems your business helps to solve.
2. Influencers will talk about the brand, interact with their audience, and spread the word about your business offerings.
3. Another reason to appoint brand influencers is their transparency. Finding an influencer who believes in your brand will drive traffic to your site and provide meaningful insights about your product or service.

Track, Measure, and Test Branding Efforts

Measuring your branding efforts is no easy task. However, it’s important to figure out if the tactics involved in your branding strategies are actually working or need tweaking.

Some of the best tools to use for tracking include Google Analytics, customer surveys, and social media metrics. There are a vast variety of different tools you can use to track your business depending on your product or service. Monitoring your branding campaign will help your small business develop future branding strategies.

Give Them Something Pleasantly Unexpected

People (61% of them, in fact) love to be pleasantly surprised by experiences offered by businesses. ‘Surprise-and-Delight’ efforts can be as simple as honoring outdated coupons, like Bed, Bath & Beyond. It could be as novel as anticipating and delivering on a need that the customer didn’t even realize you could service.

Here are a few successful ideas: NYC nail studio Paintbox has a photobooth for taking professional nail pics after getting a manicure. The YMCA provides free childcare services for busy parents. Ulta is known for giving their members incredibly generous birthday gifts each year. Surprises don’t have to be costly, though – a free drink or dessert when out to eat can go a long way towards earning a loyal new patron.
You can easily find a way for your small business to do something pleasantly unexpected, either in-store or online. Start by giving away something small for free at checkout, without promoting it ahead of time… and see where that takes you!

Learn from Your Branding Failures

Whatever you do in your branding campaign, there is no one-size-fits-all formula. Developing a strong brand doesn’t happen overnight. Learn from your mistakes, the mistakes of others, and know when to pivot. Always be testing, tracking, and pushing the envelope, taking calculated risks as needed. Amidst the various tactics and strategies, remember that the key to building a strong brand for your small business is to listen to and serve the customer first.

Call us, the Promo Know-How people and let us guide you in the right direction when marketing your small business.


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Trend Alert: Best Promotional Items, Giveaways and Swag for 2017


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Recently, our staff from ePromos attended the Promotional Products Association International (PPAI) Expo in Las Vegas. We had our eyes peeled for emerging trends and innovations in custom logo merchandise. This includes identifying the best-of-the-best products, and new decoration methods to help our customers’ brand look amazing and be effective with their marketing spend. ePromos helped you find the best promotional items in 2016 – now check out our top ten trends in promotional products for 2017 below!

1. Retail Appeal – Products Plucked from the Store Shelf

It’s referred to as the “retail effect”: the products you see on the shelves when you go shopping are now available as promotional products. Not only will you find popular brand names at ePromos, you’ll also find lower priced retail lookalikes that may better fit your budget. To garner more brand awareness, look to this latest trend. Retail-related products have a high perceived value and quality — and the quality of your product has never been more important. Even better, you can add to your logo to put your personal, unique touch on it. Take it one step further with retail packaging, which is a practical way to get more eyes on your logo! Aesthetically pleasing packaging will increase the perceived value of the gift you are giving.

 

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2. Refined Look of Copper

One of the biggest trends right now is copper. Try promotional products made entirely out of copper, or with copper accents and lining that adds to the performance of products. Copper used in drinkware adds insulation for extended thermal retention, keeping hot drinks hot and cold drinks cold for longer. Brand names to look for using the insulation qualities of copper are Grizzly®, and Pelican®. For the tasteful look of copper, check out our Copper Moscow Mule Mug, Copper-Insulated Tumbler to enhance the aesthetic of your at-home bar. Your customers will love Copper-Colored Water Bottles, which are a stylish piece to tote around the gym or town on a hot summer day. These trends are likely to remain for their fabulous look, their ability to fit any budget and their functionality.

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3. Matte Finish Credibility

Not all that glitters is gold! Look for products that have this aesthetic — sometimes called powder coated. It’s an elegant, soft matte look that everyone is loving! This look is a new trend in promotional products, and an original idea that will help you successfully promote your brand. A powder finish absorbs light rather than reflecting it, so this finish reduces highlights and you can see more of the branding. Customers with discerning taste will appreciate these items because with a powder polish, you get the appeal of a different texture. Many hot promotional items are getting a makeover with this trendy appearance.

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4. Bluetooth Earbuds Make Great Corporate Gifts

Today everyone is connected and dependent on gadgets, continually upgrading to current technology. That’s why useful technology products remain on our Top 10 list, especially Bluetooth-enabled products. Wireless earbuds allow the recipient to listen to their favorite music, book or podcast with cord-free convenience. Some features our collection of Bluetooth earbuds include: hours of playback time, volume control, built-in microphone, power switch, charging cable and earbuds easily pair with another device. Some of the best corporate gifts are ones that recipients can use both inside and outside of the office. New gear and gadgets are a valuable product that recipients will appreciate for a long time, keeping your brand on hand every day.

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5. Outdoor Inspired Promos

Some of the best giveaways are when you keep your client, customer or employee’s personal interests in mind. For nature lovers and adventurers that often head outdoors, gift promo products that fit well into a rugged environment. Even products that simply remind one of the great outdoors are slated to be extremely popular in 2017, as they were showcased at the Expo. If your customers and employees lean more toward the rugged side of recreation, you can effectively advertise to those enjoying activities and relaxation that are a bit more robust. Fishing excursions, field days, team building expeditions, camping and boat shows, sporting games and more are perfect events to reach those individuals with a passion for the outdoors. Forget your run-of-the-mill standard promo items – outdoor gear are unique corporate gifts that will be sure to impress. Gear up the people you most appreciate with binoculars, coolers, survival products, chairs, picnic blankets and more.

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6. Go for Full-Color Full-Wrap Printing for One of the Best Promotional Giveaways

Endless printing will spice up your marketing efforts. To wonderfully represent your brand, try the newest way to create stunning full-color images that wrap 365 degrees around your product. The illusion created is that the image has no beginning and no end. ePromos offers this unique option, so you can design your promotional products with artwork that wraps around the entire cylinder-shape of tumblers, bottles, glasses and more. Full-wrap printing creates an opportunity to expand on your overall marketing communication by using imagery that is seen no matter which way the product is turned. You can tell more of your story both visually and with text using this exciting new decoration method of printing. This seamless and continuous 360-degree design will change the way people are looking at your logo.

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7. Smart Technology

Considering how everyone today is connected and dependent on gadgets, the trend of giving away Technology items is here to stay. In 2017, technology is still strong trend and “smart tech” is the favorite for B2B marketing. Technology that comes in handy when people least expect it reflects well on your brand. For useful items at work, home, play and information, look to the favorites: Power Banks, Bluetooth Earbuds, USB Drives, Stylus Pens and Bluetooth Speakers. You can plan on the tech trend to remain a trend because they are becoming more cost effective and “smarter” by the day. You can guarantee your brand will be seen because these products have the potential to be used on a daily basis. Virtual Reality is still hot for a smart tech gift. Hand out these goggles and you’ll transport your customers to anywhere in the world. You can speak to one of our Brand Consultants about making your very own VR application featuring your brand! If you’re looking for one of the best trade show giveaways, look no further. Attendees will flock to your booth for quality smart tech gadgets.

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8. Soft-Sided Special

The next big trend that is sure to build a stronger relationship with customers and show your appreciation to employees is a soft-sided backpack. One of the best in the world is Engel…a legend in reliability®! These rugged 23-quart personal carrying coolers can be a backpack or a tote and they have an endless amount of quality features. First, this cooler keeps anything cooler longer with one-inch thick foam insulation. Its interior radiant barrier liner reflects the sun’s long-wave heat radiation to further enhance the backpack cooler’s cooling capabilities. Under typical conditions, the backpack cooler will hold ice for up to three days. In addition, the liner is removable so you can get food easier and clean the bag. Made of 500D tear-resistant polyester, these totes can carry almost anything you want to keep cold. Plus, the waterproof TPE coating easily cleans up after any adventure. The reinforced bottom is flat with non-skid feet. These backpacks are unique gifts for employees, and a thoughtful way to remind them you care about easing their commute and making their lunch breaks more convenient. These backpacks are available in white or Realtree Camouflage for an additional fee. You also get to co-brand with a brand of excellence — Engle® is printed on the front pocket.

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9. A Neon Touch

We love electric bright colors and we’re happy to see that neon-colored promotional products are still a hot trend. No matter what product you want to promote your business, there are options that feature this neon trend and style to make your company stand out it a crowd. We encourage you to jump on the trend with bright fluorescent-colored pens, ceramic mugs, sunglasses, markers, drinkware, t-shirts, caps and other apparel. Brighten up your employee’s or client’s day with any one of these stand-out items.

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10. Trendy Cork Elements

If you’re looking for cool giveaways and swag ideas, there was a ton of buzz at the show for Cork. Cork is the emerging trend of the year and one that is likely to remain in high demand in 2017. The great attributes of cork make it appropriate for promotional products. Cork is eco-friendly, durable, anti-microbial, doesn’t absorb moisture, and the shades of cork display beautifully. If you’re dying for an upscale look, check out our dyed cork custom merchandise. Uncork your imagination because your logo could be on drinkware, journals, USB drives, pouches and more. We offer a variety of cork-accented products at different price points, so this trend fits into any marketing budget.

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Take a tour of our promotional products to see all the products taking off in 2017. Choose any of these trendy products, and it’ll be a unique trade show giveaway that will certainly attract people to your booth. Whether you’re looking for a memorable, unique client gift, or want to get your brand name out there with personalized promotional products — you’ll find affordable, unique, colorful and universal ideas for your customers at ePromos. Shop our selection of 2017’s hottest, trendiest products today!