Tag: branding


What Does Your Brand Say About You?

Branding is much more than a logo. Your brand is your company’s products and services come to life. It has a personality and character, and it should reflect your company’s core ideologies.

For a pediatric dentist in New York, branding centers around fun. From the moment you walk into his waiting room, you’re invited to have an enjoyable time. (Yes, even at the dentist.)

dentist office

There are hundreds of pictures of smiling young patients gracing the walls. These grinning faces show other kids that the dentist isn’t so bad, and they’re a fun way to commemorate the visit. At their next checkup, kids can try to spot their photo on the wall. It’s like a real-life “Where’s Waldo.”

From a branding perspective, this dentist really knows what he’s doing. How many dentist offices post pictures of their patients? Not many that we know. It’s a great way to make a name for himself and make a trip to the dentist a memorable one.

Promo know-how tip: Create a great atmosphere with your business to boost customer loyalty and referrals.


Rev Up Your Branding

We love spotting promotional products in use, so we got all paparazzi on this fellow today in New York City.

Check out his logoed backpack and hat—they’re branded with the Smithfield Foods logo and #43 for Smithfield’s sponsorship of NASCAR’s #43 Ford Fusion.

Either this guy loves spiral-sliced ham and the Sprint Cup Series, or he’s a Smithfield staffer who’s proud to show off his company’s brand.

We’re thinking it’s the latter.

That’s the power of promotional products—you don’t have to sponsor a NASCAR driver to get your employees or customers excited about your brand. If you really want to rev up your branding, high-quality, attractive and functional promotional products are the way to do it.

Promo know-how tip: Explore beyond traditional office items for your employees, as Smithfield has done with this sporty Nike backpack and cap. Think about it like this: You want the recipient to be proud to use or wear your logoed gift, so give ’em something good.


Promotional Ice Cream: Blitzburgh Crunch!

I was doing some grocery shopping last night when this interesting promotional food product caught my eye. At ePromos, we do everything from promotional popcorn to custom chocolate.

I live in central Pennsylvania, and as you might expect most of the state is going crazy about the Steelers’ 8th Super Bowl appearance. Well it looks like Turkey Hill found a way to capitalize on the buzz and excitement surrounding the big game with a special edition ice cream flavor – Blitzburgh Crunch.

promotional food item

According to the Turkey Hill web site, Blitzburgh Crunch is “sweet cream vanilla ice cream (uniquely shaded in Steelers’ gold) with chocolate cake crunchies and crunchy chocolate cookie swirl.”

As you can see, Turkey Hill isn’t exactly blazing new trails in the flavor department – but they are doing a great job of working with the promotional opportunities available to them. This product is all about using eye-catching branding designed for a specific targeted audience and specific period of time.

The lesson here is: If you’re trying to boost sales, don’t reinvent the wheel. Work instead to identify high-visibility promotional opportunities (like the Super Bowl) that can draw some natural attention to your brand with a relevant tie-in.

custom ice cream

There are tons of these types of opportunities out there, and a good marketer never lets them go to waste!