Tag: creative


Lee: “Never Wasted” Promotional Shopping Bag

eco friendly shopping bagMost of the eco-friendly shopping bags I’ve seen are recycled, recyclable, or made with sustainable materials. But I haven’t seen any that can actually be upcycled into something completely different – until today!

This insanely creative custom shopping bag was made by Lee, the popular apparel company. Instead of settling for a standard eco-friendly shopping bag (though there’s definitely nothing wrong with that!), Lee created a recycled paper bag that can be transformed into a variety of different items including a board game, desk organizer, CD sleeve, pencil holder, calendar, bookmark, wallet, and more!

The best part about this bag is the incredible potential for customer engagement it brings. First of all, these eco-friendly promotional products really show customers that Lee is committed to its eco-friendly initiatives. Secondly, it turns something that people would normally throw away into a long-lasting branding tool that keeps the Lee brand fresh in consumer’s minds. Just think about the exposure Lee gets if someone decides to keep the pencil holder on their desk for a year! This promotion is essentially a convenient shopping bag and some great promotional products combined in one awesome package.

Here are all of the things you can transform the bag into:

promotional shopping bag


Custom Company Calendar: FIT Delivery & Shipping

Well we are two months into 2011, so hopefully you have your promotional calendars by now. And hopefully they are as creative as this custom logo calendar from FIT Delivery & Shipping!

FIT had this custom wall calendar designed to look like one of the easy-open envelopes they deliver each day. Instead of just one perforated tear-strip, this envelope has twelve – one for each month. As you slowly tear the strip back, the next day of the month is revealed. When all the strips are finally opened, the recipient finds a re-order form for next year’s calendar inside.

I especially like the re-order component of this calendar. If FIT gets one of their customers to hang the calendar up in their office, they are not only getting 365 days of brand exposure, but they are also virtually guaranteeing a second year of exposure just by incorporating the chance to re-order the 2012 calendar.

Now that is promo know-how!

imprinted company calendar